Website redesign for high street furniture retailer, Feather & Black
Specialising in quality bedroom furniture and mattresses, Feather & Black needed to create an online retail experience that would compliment their established high street presence.
Feather & Black needed a website that reflected the quality and style of the high value goods they sell, whilst providing an experience that conveys trust. It was essential that users could browse at their leisure, enabling them to make considered purchases.
We carried out extensive research and discovery phases to understand user requirements, as well as their frustrations with the existing website.
The insights gained from the research and discovery phases enabled us to design an informed website that offered a rich and seamless user experience that reflected the brand’s offline aesthetic.
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